118 118 was launched in 2003 and by a clever marketing campaign ( the men in moustaches)
They have brought in a lot of new services on top of just giving the user a number like other 118 services, but at a premium cost on 118 118 to the user so beware.
They are currently the most popular 118 service but not regarded as the best of by far the cheapest and have relied on a clever advertising campaign and the easiest to remember number to keep them ahead of the other 118 companies.
118 118 is a subsidiary of KGB, a privately held, New York-based company and the world’s largest independent provider of directory assistance and enhanced information services.
Pricing
| number to call | how many enquires ? | how charged | connection charge | cost per minute | cost per two minute call |
|---|---|---|---|---|---|
| 118 118 | unlimited | per minute | 0.41 | 1.29 | 2.99 |